Problem
What we're hearing from Heads of Growth
“CPMs are up 30% YoY and our pricing-page conversion is flat. We need to up our conversion rates but unclear what best to prioritize.”
“I have 40 test ideas in a backlog and we shipped 3 last quarter. Every test needs copy, design, and dev—and we're stuck waiting on handoffs.”
“My CEO keeps asking why we aren't launching more marketing page experiments. Truth is every experiment takes a lot of time: analytics, variant creation, analysis. Especially tough w/ multiple tests running in parallel.”
Landscape
What growth teams have tried
| A/B testing platforms (Optimizely, VWO) | → Still need humans to design + ship variants. Tool isn't the bottleneck. |
| CRO agencies ($5–20k/mo) | → Slow, expensive, can't run dozens of tests in parallel. |
| In-house CRO hire ($150k+ comp) | → 6 months to hire, single point of failure. |
| In-house growth manager (you) | → Many experiments & things to juggle! |
Leda
Leda is your CRO agent.
Leda helps B2B growth & marketing leads design & ship higher converting websites autonomously.
01
Gathers context & data
02
Surface opportunities & variants
03
Helps you ship
Case study
Rob, senior growth marketing manager @ AI security
Step 1
Gathers context & data
Connects to your analytics, audits your website & ingests context about your ICP, brand guidelines and conversion goals.
Leda
acme.com
Analysis
acme.com · Last 30 days
Visitors
231,904
↑ 15% vs prior
Conversion Rate
3.81%
↑ 0.2% vs prior
Rage Clicks
11,962
↑ 29% vs L30
Dead Zones
6
below fold, 1 interaction
Est. Opportunity
+24%
from top 3 issues
Conversion Funnel
By Device ▾Landed
231,904
Engaged
131,282
CTA Click
34,116
Sign Up
8,946
Channel Users
Last 30 days42.1k
35.6k
21.9k
16.4k
29.2k
10.1k
TikTok
X
Engagement Heatmap
Conv. Rate by Time × Page| Home | Features | Pricing | Blog | Signup | |
|---|---|---|---|---|---|
| Morning | 2.4% | 3.2% | 1.9% | 0.7% | 4.5% |
| Midday | 3.0% | 4.0% | 2.6% | 1.2% | 5.4% |
| Afternoon | 2.8% | 3.6% | 2.3% | 0.9% | 5.0% |
| Evening | 3.4% | 4.5% | 3.0% | 1.4% | 6.1% |
Step 2
Surfaces higher converting opportunities
Gives a prioritized list of opportunities to improve your conversion goals, based on an analysis of your data and goals.
Leda
acme.com
Annotated Site Review
11Clean navigation is well-organized
The nav bar gives visitors clear pathways without overwhelming them. The color scheme is distinctive and memorable.
Doing Well
No headline communicates visitor value
The hero leads with the brand name, not what the visitor gets. Add a benefit-driven headline in the first 3 seconds.
Should Fix
Multiple CTAs compete for attention
Six equally-weighted buttons split visitor intent. Promote one primary action and demote the rest to a secondary row.
Critical
Trust strip lacks recognizable logos
Generic placeholder logos read as decorative, not as proof. Add 4-5 well-known customer logos directly under the hero.
Should Fix
Feature cards use clear hierarchy
Each feature has a strong headline, supporting copy, and consistent spacing. Visitors can scan in under 5 seconds.
Doing Well
Step 3
Helps you ship
Designs variants based on your brand guidelines & helps your team ship experiments and fixes. No fix goes live without approval.
Leda
acme.com
Opportunities · 3 prioritized
Ranked by expected lift
Move social proof above the fold
Hypothesis: 9 of 12 visitors scroll past the CTA before reaching customer logos. Showing social proof first should raise CTA clicks on cold traffic.
Before
After
Test a benefit-driven headline on the hero
Add a free-trial badge to the primary CTA
Step 4
Runs A/B tests
Today — Planning
Shipping now
- 1. Gathers context & data
- 2. Suggests opportunities
- 3. Review and ship the variants
Hands off
Loop closes
Next — Experimentation
Coming soon
- 1. Run the A/B test
- 2. Analyze the results
- 3. Ship the winners automatically
FAQ
How do you ensure quality of suggestions?
- In general: We collect feedback on quality of the variants we suggest. Over time, the more variants run → more feedback on variants → better quality suggestions. We can also add custom sources of data to improve quality of suggestions (let us know what sources!).
- Brand quality: When you connect your website, we extract your brand's design system to create a token library that the AI uses when giving suggestions.
- Messaging, positioning & audience quality: We ingest any context files your company has & use that in our copy suggestions.
- High conversion quality: We seed our suggestions with data from existing website best practices in your industry. We also study your analytics to suggest the highest leverage opportunities, driven by your data.
Offer
Founding Customer Program
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