“CPMs are up 30% YoY and our pricing-page conversion is flat. We need to up our conversion rates but unclear what best to prioritize.”

“I have 40 test ideas in a backlog and we shipped 3 last quarter. Every test needs copy, design, and dev—and we're stuck waiting on handoffs.”

“My CEO keeps asking why we aren't launching more marketing page experiments. Truth is every experiment takes a lot of time: analytics, variant creation, analysis. Especially tough w/ multiple tests running in parallel.”