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These Terms of Service ("Terms") are a binding agreement between you and King's Cross Labs, Inc., a Delaware corporation based in New York ("King's Cross Labs," "we," "us"). They govern your access to and use of our websites, products, integrations, APIs, and services, including Instasights (together, the "Service").
By creating an account, connecting a platform, or otherwise using the Service, you accept these Terms. If you do not accept them, do not use the Service. If you are agreeing on behalf of a company or other organization, you represent that you have authority to bind it, and "you" means that organization.
You must be at least 16 years old to use the Service.
King's Cross Labs builds AI tooling for marketing and go-to-market work. Depending on the product, the Service may let you connect third-party platform accounts you control, sync your own content and analytics from those platforms, generate transcripts and reports, and work with that data from an AI assistant through a skill, a Model Context Protocol (MCP) server, or our API.
We also provide consulting, implementation, and training engagements. Those are governed by a separate written agreement; where that agreement conflicts with these Terms, that agreement controls for the engagement it covers.
The Service evolves. We may add, change, or remove features. We will not make a change that materially degrades a paid feature you are actively paying for without notice under Section 15.
You must provide accurate information when you create an account and keep it current. You are responsible for safeguarding your credentials and for all activity that occurs under your account. Notify us promptly at ask@kingscrosslabs.com if you suspect unauthorized access.
You may not share credentials, sell or transfer your account, or let another person or organization use a seat licensed to you.
Some features require you to authorize King's Cross Labs to access an account you hold on a third-party platform — for example Instagram, Facebook, Google, YouTube, TikTok, or LinkedIn.
You represent and warrant that:
Your use is also governed by each platform's terms. Your use of YouTube features is subject to the YouTube Terms of Service and the Google Privacy Policy. Meta, TikTok, and LinkedIn features are likewise subject to those platforms' own terms and policies. We handle platform data in the way described in our Privacy Policy and in accordance with each platform's developer terms.
Third-party platforms control their own APIs. They may change, rate-limit, deprecate, or revoke access at any time, and we are not liable for a resulting loss of functionality. You may disconnect any account at any time.
Where we provide an API, MCP server, or skill, you may use it only in accordance with the documentation and any rate limits or quotas we publish or assign to your account.
You may not:
Sustained abuse may result in throttling, suspension, or termination. Where the situation allows it, we will contact you before suspending access.
You agree not to use the Service to:
You own your content. You retain all rights to the content you submit to the Service and to the data we sync from platforms you connect ("Your Content"). We claim no ownership over it.
You grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, transmit, and process Your Content solely to provide, secure, and support the Service for you. This license ends when you delete the content or close your account, subject to the retention periods in our Privacy Policy.
We do not train models on Your Content. We do not use Your Content to train generalized machine learning or AI models, and we do not permit our subprocessors to do so.
You are responsible for Your Content, including that you have the rights to it and that processing it through the Service is lawful.
Our handling of personal information is described in our Privacy Policy, which is incorporated into these Terms.
Where we process personal data on your behalf as a processor, we will: process it only on your documented instructions; keep it confidential; apply appropriate technical and organizational security measures; use only subprocessors bound by equivalent obligations, maintaining a current subprocessor list in the Privacy Policy; assist you with data subject requests and breach notification to the extent reasonable; and delete or return the data on termination, subject to legal retention requirements.
If you require a signed Data Processing Agreement or Standard Contractual Clauses, email ask@kingscrosslabs.com and we will provide them.
Paid plans are billed at the price and interval shown at the time of purchase. Fees are stated in U.S. dollars and exclude taxes, which you are responsible for except for taxes on our income.
Payments are processed by our payment processor. We do not store full payment card numbers on our systems.
The Service, and all software, designs, text, documentation, and other materials we provide — excluding Your Content — are owned by King's Cross Labs and protected by copyright, trademark, and other intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes. All rights not expressly granted are reserved.
Feedback. If you send us suggestions or feedback, we may use them without restriction or obligation to you.
The Service integrates with third-party platforms and AI model providers operating under their own terms. We are not responsible for those services or for their availability, accuracy, or practices.
AI output. Features that generate transcripts, analysis, or recommendations use automated systems that can be inaccurate, incomplete, or misleading. Output is provided for your evaluation and is not professional, legal, financial, or marketing advice. You are responsible for reviewing output before relying on it or acting on it.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, TO THE FULLEST EXTENT PERMITTED BY LAW.
We do not warrant that the Service will be uninterrupted, timely, secure, or error-free, that defects will be corrected, or that data synced from a third-party platform will be complete or accurate. Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.
TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).
These limitations do not apply to liability that cannot be excluded or limited by law, including liability for fraud, willful misconduct, or death or personal injury caused by negligence. They also do not limit your payment obligations or either party's indemnification obligations under Section 14.
You will defend, indemnify, and hold harmless King's Cross Labs and its officers, directors, employees, and agents from any third-party claim, demand, loss, or expense (including reasonable legal fees) arising out of or relating to: (a) Your Content; (b) your use of the Service in breach of these Terms or applicable law; (c) your connection of a platform account you were not authorized to administer; or (d) your violation of a third-party platform's terms.
We will defend, indemnify, and hold you harmless from any third-party claim alleging that the Service, as provided by us and used in accordance with these Terms, infringes that third party's intellectual property rights.
The indemnifying party's obligations are conditioned on the other party promptly notifying it of the claim, giving it sole control of the defense and settlement, and providing reasonable cooperation.
These Terms apply for as long as you use the Service. You may stop using the Service and delete your account at any time.
We may suspend or terminate your access if you materially breach these Terms, if your use creates a security, legal, or operational risk, if required by law or by a third-party platform, or if you fail to pay. Except where the breach is severe, unlawful, or poses an immediate risk, we will give you notice and a reasonable opportunity to fix the problem before terminating.
On termination, your license to use the Service ends and we will delete Your Content in accordance with the retention schedule in our Privacy Policy. You may export Your Content before termination, and for 30 days afterward on request. Sections 7, 10, 12, 13, 14, 16, and 17 survive termination.
These Terms are governed by the laws of the State of New York, without regard to its conflict of laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts located in New York County, New York, and waive any objection to venue there.
Before filing a claim, each party agrees to try to resolve the dispute informally by contacting the other and allowing 30 days to reach a resolution. Nothing in this section prevents either party from seeking injunctive relief, or a consumer from bringing a claim in small claims court or in the courts of their country of residence where the law gives them that right.
We may update these Terms. We will post the updated version at this address and revise the "Last updated" date. For material changes, we will give you at least 30 days' notice by email or through the Service before they take effect. Continued use after the effective date means you accept the updated Terms; if you do not, stop using the Service and cancel your account before then.
These Terms and the Privacy Policy are the entire agreement between you and King's Cross Labs regarding the Service, and supersede any prior agreement on that subject. If a provision is held unenforceable, the rest remains in effect and the provision is modified to the minimum extent needed to make it enforceable. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for a delay or failure caused by events beyond its reasonable control. There are no third-party beneficiaries to these Terms.
Questions about these Terms:
King's Cross Labs, Inc.
New York, NY, United States
ask@kingscrosslabs.com
kingscrosslabs.com