Chat with performance
Chat with performance
Ask Claude how hooks, formats, and posting times line up with saves and reach.
Examples
What can you do?
Same data you stare at in Insights—structured for questions, reports, and charts—plus transcripts so creative and performance stay in one thread.
Hook inventory
Hook inventory
See which opening lines repeat across winners so you can double down on what lands.
Reports you can share
Reports you can share
Generate a structured report from your full media set—not just the last seven days.
Charts from your data
Charts from your data
Turn the same export into simple visuals when you need to see trends at a glance.
Questions you can ask
Paste or riff on these in Claude once your account is connected—they're a fast way to see metrics and transcripts work together.
- “Which of my posts had the highest saves in the last 30 days?”
- “What hooks show up most often in my top-performing Reels?”
- “Compare reach vs. saves on carousels versus Reels for my last 15 posts.”
- “Summarize engagement trends week over week for the account I connected.”
- “What did I say in the first five seconds of my best watch-time videos?”
- “List videos that beat my average completion rate and quote the opening line from each transcript.”
What's included
Insights pipeline plus video transcription
Connect a professional account, sync what Instagram exposes through the API, and add spoken-word context from your posts so analysis isn't limited to dashboard fields.
Authentication, Instagram API, and CLI
Sign in with Google, link your professional Instagram, and sync Insights through the hosted API. Use the bundled CLI to pull snapshots, list media, and inspect sync runs from your terminal.
Transcription
Your video posts get transcribed so Claude can work with what you actually said—not only metrics. Use that text to compare hooks, tighten openings, and analyze creative patterns alongside saves, reach, and the rest of your Insights.
Setup
Download skills and wire them up
Step-by-step guide to connect your professional Instagram and start asking questions
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Step 1 — Download the skills
Grab the latest release and unpack it somewhere you keep assistant tooling and skills.
Step 1 — Download the skills
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Step 2 — Connect Instagram
Walk through auth with your business or creator account so the skill can read the Insights and media you approve. We only request what the workflow needs.
Step 2 — Connect Instagram
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Step 3 — Install in Claude
Add the skills to your workspace, run a quick sync if prompted, and confirm Claude can list your recent posts in a test prompt.
Step 3 — Install in Claude
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Step 4 — Run your first report
Use a bundled skill to generate a baseline report, then iterate in chat with metrics and transcripts together.
Step 4 — Run your first report
What data does Instasights use?
After you authenticate, it uses your Instagram Insights and media for the business or creator account you connect—performance signals and posts you approve—structured so Claude can read and reason over them. We only request what the workflow needs.
Do I need a business or creator account?
Yes. Instagram’s Insights API is available for professional (business or creator) accounts. Personal profiles are not supported for this flow.
Do I need a paid Claude plan?
You need a Claude account that supports the skills or tooling you use with Instasights. Check Anthropic’s current documentation for your tier if you are unsure.
How do transcriptions help with hooks?
We align your Reels and other video with transcripts so opening lines and spoken hooks are plain text you can sort, tag, and compare to saves, reach, and the rest of your metrics—not just what the dashboard shows.
Does King’s Cross Labs store my Instagram login?
You authenticate with Instagram through the documented flow; credentials are not something we need on our servers for you to run the skill in your own environment. See the install guide for where tokens live on your machine.
Can I use this outside Claude?
The primary experience is Claude plus the bundled skills. The CLI and API pieces are there so you can script syncs and inspect data from your machine as well.